The demand for smart mobile phones throughout the third quarter of the year leaves us a record high, according to GFK , with an increase of close to 3% compared to the same period of the previous year. By region, Latin America has been the area where demand increased , with almost 28 million devices sold, representing an increase of 11% over the previous year. Meanwhile, in Central and Eastern Europe, the sales figure reached 22.3 million, 9% more than the same period in 2016.
These figures compensated greatly for the results obtained from sales in Western Europe, where sales fell by 7% to 30 million. Both the United Kingdom and France have been the countries where there has been the biggest drop, with values of 8%, although the value of sales increased 4% year-on-year, thanks to the increase in price per unit.
As a result of these data, GFK makes clear the new trend of Western European countries, which involves the acquisition of high-end smart terminals . In fact, one in eight smartphones marketed corresponded with models above 900 euros.
China has been another country where sales increased 20% over the third quarter, with 117 million units booked. GFK predicts that by the end of the year, the Asian country will have surpassed the figure of 464 million units sold.
The smartphone industry is constantly evolving, and major brands such as Apple, Samsung, Huawei, Sony, LG and Lenovo , among others, are aware of this. In this way, many of the terminal launches, corresponding to this final part of the year, focus on highlighting the arrival of premium top end terminals . Customers value have started to value very positively the extras like the quality of the cameras, the amount of memory of the phone, as well as that the terminal offers resistance to water and dust.