To better serve its advertisers, Facebook is offering them the link between the Internet and their physical stores. From now on, the social network integrates geolocation into its advertising services.

The social network is able to follow the movements of its members, thanks to their smartphone. Unless you have turned off the geolocation option in the Facebook usage settings , which few members actually do … With this information in hand, Facebook offers its advertisers to target their ads according to the stores visited. A member goes to a cinema, a fast food, a fashion shop: he can then receive targeted advertisements on his Facebook page, on the websites and mobile applications partners of the social network.

Advertisers seem to be pleased with this new Facebook Store Visits service . Since its launch in a number of countries, several thousand companies have already tested it. By linking the “online” and the “off-line”, the social network could have found a form of advertising dreadfully effective, as the Facebook page dedicated to this new offer explains . It remains to verify that its members have given their consent to the use of their geolocalized personal data …